SERVICES PROVIDED
Executive Producer Role
Attraction Producer Role
Production Services
Project Management
Technical Design and Management
Creative Design and Management
Oversight of Construction and Installation
COLLEGE FOOTBALL HALL OF FAME: GAME ON! AI EXPERIENCE
Atlanta, Georgia
The College Football Hall of Fame, a visitor center that honors the coaches and players of the highest caliber, allows fans and guests an immersive experience exploring exhibits and activities celebrating the history and excitement of college football game day.
TPG, in partnership with Creative Principals and HyperCinema, created GAME ON! – a high-end immersive overlay experience that encompasses the entire visitor center with a never before seen generative AI attraction that puts guests into the story of game day. Using RFID badges, guests interact with 14 touch points revealing a custom image of them themed to each existing exhibit – in the marching band area, they are surprised to see themselves as a whimsical drum major in amazing likeness, and in the cheerleader exhibit area, they burst out laughing seeing themselves as a 1950s cheerleader, and so on. There are even two custom videos of guest – including them as “The Greatest Coach That Never Existed.” This ground-breaking guest experience has been a big hit – driving increased attendance and revenue for the non-profit Hall.
